Networking for Artists: Mastering In-Person Connections
While online platforms have their place, in-person networking remains invaluable. However, many artists are introverts, making networking a potentially exhausting endeavor. The key to effective networking for introverts is strategy. Here’s a guide based on insights from a recent discussion among artists on navigating the world of in-person networking.
Preparing for Networking Events
Research and Know Your Audience: Understand who will be at the event and their interests. Tailor your approach to align with what different audiences value.
Set Small, Achievable Goals: The problem with most events is that the potential gains for going are amorphous. Instead of overwhelming yourself with high expectations, set manageable objectives, such as talking to one new person or connecting with a specific person you know will be there. .
Have Talking Points Ready: Prepare answers to common questions. I am frequently asked “What are you working on” and often freeze. Spending 5 minutes to write out answers to common questions (on your note app) can help avoid awkward stumbling and let others know that you are a serious artist.
Bring Business Cards or Postcards: Carrying professional materials like postcards with your artwork can make a lasting impression. You dont just hand them out to anyone, but if someone is interested, think of this as a little gift you can give them. If someone asks “What kind of work do you make” you can say “Well a picture is worth a thousand words” and give them a card.
During the Event
Initiate Conversations: Approach people with genuine compliments or questions about their work. Simple comments on unique items they wear or carry can serve as icebreakers.
Be a Host, Not Just a Guest: Adopt the mindset of a host, making others feel welcome and introducing people to each other. Guests expect to be engaged while a host is empathetic and makes sure people are comfortable. This change of roll can not only ease your own nerves but build a positive impression.
Ask About Others: Show interest in others by asking about their work or experiences. I like to think of myself as a detective, trying to figure out what makes people “spark”. Doing this not only makes you more approachable but also provides opportunities to learn and find common ground.
Use Social Media for Immediate Connections: If you are meeting artists, find them on Instagram, if they dont have an instagram check linked-in. The importance is to help remember names and faces and keeping the connection alive beyond the event.
Following Up
Send Personalized Follow-ups: After the event, send a personalized message or email to the people you met. Mention specific parts of your conversation to make the follow-up meaningful.
REMEMBER: Offer Something of Value: Share an article, resource, or contact that might be beneficial to them. This generosity helps in establishing a positive relationship.
Utilize Mail and Catalogs: Develop an onboarding process. First you meet someone, then send an email, then send a card with a handwritten note, then send a catalog, then ask for a meeting or studio visit. Sending physical catalogs or a handwritten notes leaves a lasting impression. In a digital age, these tangible items stand out.
Dealing with Social Anxiety:
…But what if I dont want to go?
Reframe the Experience: Shift your mindset from seeing networking as a chore to viewing it as an opportunity. Think about the positive outcomes rather than the discomfort.
Take Breaks to Recharge: If you’re an introvert, give yourself permission to take breaks and recharge. It’s okay to step out for a few minutes to gather your energy.
Reward Yourself: Set a reward for attending an event, like treating yourself to a favorite meal afterward. This positive reinforcement can make the experience more enjoyable.
Embrace Generosity and Patience
Networking is not just about what you can gain, but also about how you can contribute to others. Being generous with your time, resources, and support builds strong, lasting connections. Remember, successful networking is a marathon, not a sprint. Be patient, consistent, and genuine in your efforts.
By preparing thoroughly, engaging genuinely, and following up thoughtfully, you can master the art of in-person networking, opening doors to new opportunities and collaborations in the art world.
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